AdWords Business Semi-Finalist: Global Advertising Competition
Mbarara University of Science and Technology should be glad. Uganda must celebrate. A team of six students from the University recently emerged as AdWords Business Semi-Finalists in the Google Online Marketing Challenge 2015.
The Challenge
The Google Online Marketing Challenge is an annual global advertising competition. A University team of 3 to 6 students, guided by a lecturer, sets out to market a local business online using Google AdWords over a period of 21 days with a budget of $250 provided by Google.
Our team advertised a local business, Masanyu, which sells computer devices.
The Results
The competition brought together 1,761 teams from four regions:
- 584 from the Americas
- 199 from Asia & Pacific
- 811 from Europe
- 106 from Middle East & Africa
Of these, only 5 teams represented Uganda—2 being from Mbarara University.
Our team was ranked as an AdWords Business Semi-Finalist, which means we “demonstrated very good AdWords proficiency and understanding of online advertising” and were among the Top 15 teams in Middle East & Africa (and Top 60 globally).
The Team
- Noah Aboda (Team Captain)
- Mirembe Vaolah
- Nestor Atukwatse
- Byamukama Boniface
- Katusiime Patricia
- Kagimu Brian Vicent
Faculty Mentor: Dr. Annabella Habinka Ejiri (Director, Institute of Computer Science).
I am so glad to have been part of this amazing team. We are grateful for the opportunity to learn digital marketing skills together.